{"@context":"https://schema.org","@type":"JobPosting","title":"Marketing Director","description":"

Marketing Director – Retail Real Estate
\nFull-Time | Onsite – Oceanside, CA | Direct Hire | $100K–$120K

\n\n

About the Opportunity

\n\n

Our client is an established retail real estate company managing a large portfolio of outdoor shopping centers — roughly 95 communities and 12M+ sq ft across owned and third-party-managed assets. Boutique-sized but scaled, they're a team-oriented, collaborative, and community-focused organization with an accessible leadership team and agile decision-making. Culture is a real point of pride: potlucks, monthly birthday lunches, happy hours, themed days, and office outings are part of the fabric here. It's a great fit for a self-directed marketer who wants ownership and creative control.

\n\n

The Role

\n\n

This is a solo Marketing Director seat owning marketing strategy and execution for a portfolio of 5–7 shopping centers with active budgets — driving foot traffic, tenant sales, and community engagement. You'll manage property-level social media and websites, plan and execute events center by center, and use traffic and campaign analytics to prove ROI and shape recommendations. A big part of the job is relationship-building: staying plugged into what's happening at the centers and earning tenant trust so events and initiatives actually land. You'll step into an established function with room to take a fresh look and evolve the approach. There are no direct reports, so this is a senior, self-directed role for someone who can operate independently.

\n\n

What You'll Do

\n\n

Own marketing strategy and execution for a portfolio of 5–7 shopping centers
Manage property-level social media (Instagram, Facebook, TikTok) and individual property websites
Plan, coordinate, and execute events center by center — holiday, seasonal, and community programming
Justify events with clear goals, KPIs, and expected outcomes — and demonstrate ROI
Use traffic and campaign analytics tools to measure lift and translate data into property-level recommendations
Build and maintain tenant relationships, flag issues, and connect tenants to marketing resources
Coordinate with leasing, operations, and asset management on marketing alignment
Manage direct mail and coupon programs where applicable
Own and manage marketing budgets end to end

\n\n

What You Bring (Must-Haves)

\n\n

5–7+ years of progressive marketing experience in shopping center or retail real estate
Event planning experience with the ability to justify events through goals, KPIs, and outcomes
Comfort managing property-level social media and individual property websites
Strong data and analytics orientation — able to turn traffic and campaign data into action
End-to-end marketing budget ownership
A true self-starter who can operate independently with no direct reports or daily oversight
Tenant-facing relationship skills
Flexibility for evenings and weekends for events

\n\n

Nice to have: experience with Placer, Merchantcentric, Springboard, or similar traffic-analytics/prop-tech tools; direct mail and coupon book programs; managing outside agencies and vendors.

\n\n

","datePosted":"2026-07-17","hiringOrganization":{"@type":"Organization","name":"NewMark Merrill Companies","logo":"https://cdn.brandfetch.io/domain/newmarkmerrill.com?c=1id_4BSbc4eMXdiTgjt"},"validThrough":"2026-08-16","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","streetAddress":"427 College Blvd, Suite K, Oceanside, CA 92057","addressRegion":"California","postalCode":"92057","addressCountry":"None"}},"employmentType":"FULL_TIME","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","unitText":"YEAR","minValue":"100000","maxValue":"120000"}},"identifier":{"@type":"PropertyValue","name":"Talent Edge","value":"17828577372350121345DBP"},"directApply":true,"industry":"None"}